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Design · Brand · Tech
My work sits between “this technology is interesting” and “people actually give a shit about it.”

That means digging into a product, understanding its users, finding the story worth telling, and then building the content and distribution around it. My experience spans exchanges, DeFi, and chain infra of L1 and L2, and venture funding. I’ve also worked across cybersecurity, fintech, and SaaS, giving me a broader understanding of technology products.
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